Note Cosmetics
Evergreen Asset Pack and Campaign.
Recommendations and Content Framework,
End to End Art Direction, Campaign Toolkits & Delivery
Agency THG Studios
The Challenge
The initial brief was simple – Create bundles of photographic assets to be used across owned and paid media, to help drive traffic to the Note Cosmetics EMEA DTC websites. Challenging the brief, our approach was to ground the assets in a wider awareness campaign which helped to elevate Note into an empowering, relevant brand that would connect with its consumers.
The Solution
#SpreadBeauty acted as a platform to encapsulate smaller and micro campaigns in a cost-effective and super flexible system. The much-loved photographic assets were then used to populate their fresh website redesign.
The shoot pack needed to showcase a wide variety of product and appeal to a broad and diverse audience. High shot volume delivered on a tight budget captured the playful, colourful and inclusive nature of Note Cosmetics. We demonstrated the versatility of the assets when married with compelling copy and a flexible graphic design system.
