Shiseido Essential Energy

Campaign Concept. Photographic and Video Art Direction. Copywriting. Digital campaign roll out.

Agency THG Studios

A pitch to create digital campaign assets for the EMEA launch of Shiseido Essential Energy moisturiser. My response was to put water at the heart of every asset to reflect the hydrating benefits of the product.

For the omni-channel roll out the campaign assets included highly considered and crafted master files and toolkits third party agencies could use for localisation. In addition the client required a torture test video, for which I also art directed 3D animation and VFX, to communicate the superiority of the formula.