24/7 Beauty

Campaign Concept. Art Direction. Key Visual. Toolkit.

Agency Estée Lauder Companies EMEA

I was invited to co-creative direct a white label campaign for Estée Lauder Companies brands, to be rolled out across EMEA beauty retail destinations including Douglas and Sephora.

The campaign centres around 24-hour beauty, following three beauty stars and their evolving, individual looks throughout the day and night. The concept was brought to life through simple but striking day-to-night gradients, and fun and characterful art direction, allowing the personalities of the stars to shine.