inur Brand Creation
Strategy. Name. Branding. Guidelines. Packaging. Copywriting. Art Direction. Website.
Agency THG Studios
inur is a unique approach to skin wellness. It looks beyond aesthetics and the exterior and acknowledges the importance of mind, body and skin when it comes to total skin wellness. The products are formulated from 100% natural ingredients such as probiotics and macha but it’s the systemised chrono-beauty approach of that really drives the point of difference. This brand teaches and guides you to live well with your skin.
Through deep dive research and understanding of the sector, the market and the benefits of the products, I created a brand that put the consumer first, centred around a simple day-to-night system. The clever sun + moon device built into the logo formed the basis of a visual key, which helped the consumer navigate the product regimes. This was built out into playful patterns and coupled with a nature-inspired colour palette that brought a joyful energy to the visual.
