Lookfantastic Christmas
Concept. Photographic and video art direction. Copywriting. Campaign design and roll out.
Agency THG Studios
For premium beauty destination Lookfantastic, Christmas is the most important sales period of the year. To stand out the integrated global campaign needed to be compelling and inclusive, with an engaging narrative that could cohesively flex across multiple digital formats and channels.
Commercial
Lookfantastic are the definitive online beauty boutique and invite us to personally experience their world, where, inside a glamorous vintage theatre, we are led through a backstage cavalcade of confident women preparing themselves for a spectacular nocturnal show. The commercial is a razzle-dazzle celebration of the behind-the-scenes premium beauty regime. More than that, it is an inclusive, empowering call to arms to all women; a call to be confident in your own authentic beauty; a call to celebrate being you.
