David Gandy Wellwear
The DTC website for the highly anticipated David Gandy Wellwear brand. The client required a clean and sophisticated design with large visuals. In keeping with the brand’s wellbeing proposition it was key the user experience was straightforward and rewarding.
Sanctuary Spa
The brief was to reimagine the Sanctuary Spa DTC as a digital spa experience, that immersed consumers in a world of wellness, in which they could easily discover the brand and products.
The existing site was cluttered and bold with a product-first approach that did not align with the wellbeing mindset of the brand. The new site included a complete overhaul of the style guide as well as a redesign of all wireframes. A benefit driven approach introduced larger and more plentiful model and lifestyle imagery. The result was a more sophisticated, elevated look, with an overall feeling of calm.
St Tropez
The existing St Tropez DTC did not reflect the premium positioning of the brand, and was not engaging with the consumer or converting to sales. The digital strategy repositioned the online experience to have a skin-first approach showcasing the beautiful textures and results of these iconic products. The launch of the site reimagination coincided with the announcement of new brand ambassador, model and entrepreneur Ashley Graham, resulting in a huge increase in site visits and sales.
Kellica
The DTC for movie-inspired fan-favourite jewellery brand Kellica was not performing. The style guide was clunky, the customer journey was very perfunctory. With a conservative budget I was tasked with improving the UX and overall look and feel to better engage with the consumer. This involved redesigning the style guide, sitemap and wireframes. In tandem I art directed a considered photoshoot of model and still life imagery that more accurately aligned with the highly knowledgable target audience.
