Renew Realty
Brand Positioning. Brand Identity. Brand World. Art Direction. Copywriting. Coffee Table Book.
Client Renew Creative
Renew Realty are a luxury realtor based in Marbella. A family-run company, they offer a bespoke, personalised service putting customers’ needs above all else. In the highly competitive Marbella property market, Renew Realty required an overhaul of their brand, positioning and communications if they were to cut through.
The reality of searching for and buying your dream home can be a daunting and complex experience. So Renew Realty’s recognition and understanding of the audience’s emotional needs became the purpose and north star for the brand – Make the process as easy for the customer as possible, and spark joy and delight at every opportunity.
Aspirational and luxurious visual language is paired with an emotive, inspiring and benefit-driven narrative. Colours of the mediterranean, sun-drenched imagery and shadow backgrounds constantly remind the customer of why they want to live in Marbella... the stunning year-round sunshine.
