Beauty Unites

Agency Estée Lauder Companies

Art direction.

I was invited to art direct a white label campaign for Estée Lauder Companies EMEA in partnership with Notino.

The campaign concept was ‘Beauty Unites’, which featured a diverse and inclusive suite of stories, placing ELC brands in the hands of every consumer, from the mother at home with her young daughter, to the busy commuter en route to work, to the teenagers getting ready for prom.

My role was to support the Creative Director with concept development, model casting, moodboards, liaising with production companies, image selects and overseeing post production.