Celltrient
Brand Development. Brand Guidelines. Strategic Support. Copywriting Support. Photographic and Video Art direction. Website. Launch Campaign Creation and roll out.
Agency THG Studios
Brand creation for US-based cellular nutrition brand Celltrient. Part of the Néstle Health Group, the client had an existing logo and packaging range, however required a comprehensive brand platform to tell the story of the breakthrough products.
In order for Celltrient to cut through in the competitive health market it was key the brand spoke to both the highly knowledgable, engaged audience as well as attracting consumers who are new to cellular health. With that in mind we developed a duel messaging approach – Scientific and Emotional – allowing the client to dial up or down the science language depending on the audience.
A bold colour system ensures the targeted, specialist product ranges are easy to understand. This is complimented by the geometric graphic brand language which adds a constant sense of movement and progression, representative of the benefits the Celltrient products.
Celltrient restores energy, increases strength and protects immunity, enabling you to regain lost vitality and stay in control to live life on your terms. The online launch campaign concept was simple but effective. ‘A day in the life’ of relatable men and women who, through Celltrient, are able to live life however they choose, and are not limited by declining cell health.
Filming and photographing the lifestyle assets for the campaign during lockdown presented many challenges; social distancing, restricted numbers on set, shortage of cast and crew available to name but a few. Despite this, through resourceful troubleshooting and thinking-on-my-feet I was able to deliver 100% original footage and assets for the campaign, with the launch videos accumulating almost 2.5 million views and counting.
